GroundLevel Insights uses a sensor and existing camera systems to apply machine learning algorithms. Founder and CEO Asif Khan says it can measure capacity in a store whether people are physical distancing and face mask compliance and can notify staff with a screenshot when there’s a violation. “And then you’re going right to the consumer or the customer that’s in the building and having a conversation with them or maybe offering them a mask if they didn’t bring one.”

As for privacy concerns, Khan says images stay at local businesses and are not being processed off site. “It’s all anonymous for analyzing a face to see if there’s a mask on it or not. So there’s nothing personally identifiable.” The technology is not only used in the GTA, but also at Vancouver Art Gallery. Train stations and Harrods in the UK. Breanna Carnegie, Global News.

Briana Carnegie, Global News.