“Asif Khan (BA ’97) is an expert in data. He’s made a career and company out of the ways our data is collected, stored and used.

When small businesses began collecting information for contact tracing, many of them turned to pen and paper. That didn’t seem very reliable or secure to Asif’s team at GroundLevel Insights.

To help those businesses, they created a QR-based service called CANATRACE, which provides a faster and more secure way to collect personal information from patrons. The service is completely bilingual and free.

Want to learn more about data mining? Watch the latest webcast from Waterloo Alumni, where Asif offers valuable insights about how our data can be used in positive ways — to provide you with better service, or to curb the spread of COVID-19.