12%
Lift traffic to local team sponsors
19%
Match rate on devices in Meta
The Texas Legends (NBA G-League team of the Dallas Mavericks) wanted to measure the ROI on local brands sponsorships, while also targeting new audiences for some of their community programming.
Using our Visitor Insights dashboard, GroundLevel was able to measure foot traffic to the property and identify cross-visitation patterns with local bars, restaurants, and other frequented businesses.
Our sponsorship ROI tool was able to clearly show the correlation between fans visiting the stadium and the overlap with those same fans going to sponsor stores within the 30 days following.
We also used our audience persona platform to build an audience of “local” basketball fans that the organization was able to target in Facebook & Instagram with ads for their summer basketball camps.
Having leveraged our Visitor Insights platform the Texas Legendswere able to measure and 12% lift in foot traffic to the fast food outlets of one of their key sponsor partners. In addition, 3.3% of those visiting the sponsor were identified and net new customers, having never been to one of the outlets before.
The audience persona data provided in a 99% match rate in Meta and 19.7% reach rate on devices for the campaign.