Many non-for-profit cultural properties such as museums, art galleries and music festivals are increasingly under pressure to provide better metrics around their visitors to justify public and private funding.
By working with location data these organizations are able to create personalized interactions, improve visitor engagement, and take content delivery to the next level.
Understanding where your visitors come from, how far they travel and what draws their interest can greatly inform the design optimization of these properties, while providing metrics that support the economic impact the property can have the property.
At GroundLevel Insights we provide both mobile visitor metrics, and indoor sensor-based solutions (Bluetooth, wifi, etc.) enabling the property to understand what’s going on both inside and outside the building.