Location-based marketing allows you to provide your guests with a memorable experience by helping them find activities, attractions, and other relevant services nearby. It also helps you retain your customers and keep them coming back to your resort or attraction.
Museums, art galleries, hotels and more can use location data to understand where their visitors are spending time off property and use that to create cross-promotional partnerships with those businesses. In addition, new insights can be gleaned on lifestyle of those visitors in understanding their patterns (ie. luxury shoppers vs. business travelers vs. coffee lovers).
In addition, for those that have their own mobile app integrating an SDK (software development kit) can lead to unique insights on loyalty customers (app users) vs. the general casual visitor.