Retail & Restaurants

Data-driven retail

Retailers and other consumer-facing brands are challenged with creating more personalized, customer-centric experiences to better reach customers and compete more effectively. To respond to these challenges, they are turning to data and analytics to make better business decisions and guide customer-marketing initiatives through audience targeting Hand push messaging.

Once the right blend of data has been determined, location analytics tools then provide retailers with the resources required to analyze the data and develop a successful retail strategy. Location analytics can be used to identify new sites, evaluate the competitive landscape, and drive additional revenue and margin.

Retailers who leverage location and consumer data with spatial analytics outperform the competition, attract and retain customers, and optimize operations with the actionable insights gleaned.

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