GroundLevel Insights was able to leverage location data to do both.
Using our Visitor Insights dashboard, GroundLevel was able to measure foot traffic to the property and identify cross-visitation patterns with local bars and other frequented businesses.
A further analysis of the visitor metrics presented a clear breakdown of the postal codes, cities and distance traveled by fans attending games.
Our sponsorship ROI tool was able to clearly show the correlation between fans visiting the stadiums and the overlap with those same fans going to sponsor stores within the 30 days following.
Having leveraged our Visitor Insights platform the Toronto Blue Jays were able to measure and 8% lift in foot traffic to the retail outlets of one of their key sponsor partners. In addition, 3% of those visiting the sponsor were identified and net new customers, having never been to one of the outlets before.