GroundLevel Insights was able to leverage location data to do both.
Using our Visitor Insights dashboard, GroundLevel Insights was able to measure foot traffic to the property and identify cross-visitation patterns with local retailers and brands.
A further analysis of the visitor metrics presented a clear breakdown of the postal codes, cities and distance traveled by gallery visitors.
Our affinity metrics tool was able to clearly the ROI on existing sponsorships and identify other brands that gallery patrons already have a relationship with leading to a target list of new sponsor opportunities.
Having leveraged our Visitor Insights platform, the Vancouver Art Gallery was able to measure and 18% lift in foot traffic from out of town visitors. In addition, 7% of those visiting the gallery were identified as having spent time at a major jewellery retailer in the area. Upon sharing this data with them, the retailer became a sponsor of an exhibit in the gallery.