Case Study

Vancouver Art Gallery

The Challenge

The Vancouver Art Gallery, like most tourist properties, have two issues:

  1. How to optimize marketing to balance the mix of local visitors and tourists
  2. How to attract potential sponsors and donors

GroundLevel Insights was able to leverage location data to do both.

Our Solution

Using our Visitor Insights dashboard, GroundLevel Insights was able to measure foot traffic to the property and identify cross-visitation patterns with local retailers and brands.

A further analysis of the visitor metrics presented a clear breakdown of the postal codes, cities and distance traveled by gallery visitors.

Our affinity metrics tool was able to clearly the ROI on existing sponsorships and identify other brands that gallery patrons already have a relationship with leading to a target list of new sponsor opportunities.

The Results

Having leveraged our Visitor Insights platform, the Vancouver Art Gallery was able to measure and 18% lift in foot traffic from out of town visitors. In addition, 7% of those visiting the gallery were identified as having spent time at a major jewellery retailer in the area. Upon sharing this data with them, the retailer became a sponsor of an exhibit in the gallery.

Lift in traffic from out of town visitors
In new sponsorship resulting directly from data insights
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