By using location intelligence, sports teams can understand fan demographics and patterns of behavior. Knowing these behaviors and understanding what fans like to do beyond the gates allows organizers to tailor messaging inside the venue or outside to audiences that meet the criteria you want to reach.
Partnering with sports teams using location-based technologies, merchandise stores, food vendors, and brand marketing teams can enhance the fan experience through customer loyalty campaigns, collect customer behaviour data, and provide a platform for promotions and offers to entice fans to make purchases.
For teams or entertainment events (like music festivals) leveraging location intelligence is also a great way to measure the ROI on sponsorships.
